Advertising :-
- Playing 'position' within society
- Discrimination in term of sex within men and women
Advertising don't force buyers to buy their product but they used sex appeal to sell their product.
What's good about advertising?
1. Drives global economic
2. Drives creativity - fulfil people's dream e.g. William Bernbach and Paul Rand
3. Very powerful form on art. Although it is art, it is a form of advertising e.g. Andy Warhol's work
4. Shapes popular culture.
5. Endless entertaining
6. Can enlighten or inspired - aware of thing that you would not know
7. Reflects values, hopes and dreams. - 'to push people to believe in something'
8. Challenge you to do something new -Just Do It
9. questions social norms and attitude
- make you question and think about social issues
- Different country different opinions and the way of thinking
10. Raises social awareness.
