Semiotic Analysis

This is a landscape poster of a Disney princess. The target audience for this piece of illustration is children, mainly girls. Their motto is 'Dream Journey' and it is quite brain washing as it symbolises that being a princess is the only dream that all girls have to have. ‘Dream Journey’ is also in italics to give a feminine and hand written atmosphere to make it more personal and achievable.

The target audience is girls as the figures in the illustrations are all female. A bright colour scheme was used to catch the target audiences’ eyes and is suitable for the target audience, as girls prefer colourful, soft colours and bright things. As well as that, the illustrator also used contrasting colours e.g. on Snow White’s dress (red, yellow and blue – a combination of warm and cold colours together), castle ( yellow and blue).

The Disney logo is written in a white colour and surrounded by a bold colour frame. The subtly coloured sky makes the Disney logo stand out. It is a good idea especially to promote their branding. The audience will probably look at the logo first which has been placed in the top middle, then the audiences' eyes will flow to the princess figures automatically, then the background, which are the castle and fields. By adding some little stars surrounding ‘Disney’  the logo looks feminine. Furthermore by adding a gradient purple background near the logo and a gold colour frame this makes the logo looks rich  and ladylike. The gold colour create an illusion of shining, which suits their motto which is ‘Dream Journey.

The illustrations were made fully digitally in Illustrator. The designer has probably used the pen, gradient, the shape tool and the brush tool to produce it. This illustration has a sense of depth e.g. the further away the field, the more subtle the green colour becomes. The size of the castle as well as the rose bushes behind the princesses appear less significant. The fields and roses could represent royal gardens and wealth. In ancient times, the rose also symbolised beauty and love. This suits the ending as all these princesses have happy a ending to their story.

A perfect princesses has been creates using glowing skin colours and the body shape is tall and slim; some makeup, a certain hairstyle, a coy smile and elegant dress represents the characteristics needed to be a princess. However, these princesses also can be good examples to girls that girls should wear dresses and not wear male clothes and act like a boy.

Princess Jasmine (from Aladdin) was placed inbetween Princess Aurora (from Sleeping Beauty) and Princess Ariel (From The Little Mermaid) to give a balance, as both Princess Aurora and Princess Ariel are wearing pink dresses. All the princesses have accessories in their hair; it could be a ribbon, a tiara or a slide. These could represent their modesty and wealth as a princess/lady.

In the illustration, it is the summer season which which is a suitable background for the princesses' dresses and the atmosphere and the environment. This shows that the illustrator has thought carefully while making this piece of illustration.